Ah, the Superbowl. The advertising event of the year within the sporting event of the year. For someone who is an avid sports fan working in the marketing world, is there anything better?
How appropriate that Hulu.com - partly owned by NBC, the station broadcasting the Superbowl this year - was able to get in on the action. With increased online viewership of television shows and movies, it's obvious that NBC would push it's own online video service when given the chance.
But when to do it? When is the right time to tell your valued television viewers to actually go somewhere else to watch television? How about the one day each and every year that people who don't even like football take the time out to specifically watch commercials that they'd otherwise ignore? Hmmmmmm....
Yep. The Superbowl. (These guys aren't dummies.)
Anyway, this Hulu spot is a stand-out:
Mmmmm, I can feel my brain ripening.
(courtesy of hulu.com)
Wednesday, February 4, 2009
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