Monday, June 30, 2008
Newspapers Are Primary Shopping Medium for Most Americans
Interesting statistics on newspaper readership and buying decisions. Click the title to go directly to the information.
Tuesday, June 24, 2008
Arab Press Newsletter - 24 June 2008
The Arab Press Network was launched by the World Association of Newspapers (WAN) together with the leading Danish press group JP/Politiken. This email-based network supports the development of a stronger independent press in the Arab world by facilitating the exchange of ideas and experiences between newspaper publishers and editors. The newsletter also serves as a conduit of information by providing information on external activities to help Arab press development.
Arab Press Network
Weekly Summary Nr 16/08
24 June 2008
This week:
***Newspaper Close to Hezbollah Claims Great Success***
***Offering an Alternative View on the Middle East***
***Five New Papers Get their License in Egypt***
Visit our website at http://www.arabpressnetwork.org/
----------------- CONTENT:------------------
NEWS FROM THE MEDIA SCENE
Five New Papers Get their License in Egypt In Egypt, five privately-owned newspapers received their printing licenses on 8 June. APN spoke to Ehab Elzelaky, the directing manager of Al-Masry Al-Youm, one of Egypt's most well-known independent dailies, and Atef Saadawy, the managing editor of the Al-Ahram Democracy Review, a political quarterly publication launched in 2001, who shared different views about the nature and impact of this event.
Trends in Newsrooms 2008 What skills are needed in the multimedia newsroom? Do you reporters know what the term "mojo" means? How can the readers be integrated into the news cycle? The recently published annual Trends in Newsrooms report answers these questions and many others linked to the transformation taking place in newsrooms around the world. APN spoke to John Burke, the report's editor-in-chief, about this year's trends.
Somali Media Fraternity Asks International Media Community to Help Injured Journalist Somali media practitioners and the Eastern Africa Media Institute is appealing to the international media community to assist in providing medical help to journalist Abdikahim Omar Jumaleh, who was wounded in a shooting by unknown gunmen in Mogadishu on 11 August 2007. His left hand was severely injured and he remains in poor condition nearly one year after the attack.
Arab Science Journalism Awards Reporters covering scientific topics are encouraged to enter the Arab Science Journalism Awards.
SPECIAL FEATURES
Offering an Alternative View on the Middle East Haitham Sabbah runs an acclaimed blog on Palestinian issues. Launched as a counterweight to what Sabbah found to be biased and limited reporting on the Middle East in Western media, his blog today gets quoted by the BBC, Agence France-Presse and Slate Magazine on a regular basis. In an interview with APN, Sabbah speaks about the role of blogs in the Middle East, and his own blogging.
Newspaper Close to Hezbollah Claims Great Success Almost two years after it hit Lebanese newsstands, the Arab language Al-Akhbar daily, a newspaper so closely aligned to Hezbollah that some consider it the party's mouthpiece, has achieved a success beyond all expectation, today boasting a circulation of 10,000. The paper targets mainly women and young people, reporting on issues that strike a chord in their daily lives. Ibrahim El-Amine, Al-Akhbar's chief executive officer, spoke to APN about the big goals he has for his paper.
PRESS FREEDOM
Moroccan Court Bans Publication of Abuse Testimony On 19 June, a Moroccan court ordered Al Jarida Al Oula, an Arabic-language daily launched in May, to stop publishing testimony given by victims of years of repression under late King Hassan II.
Imprisoned Yemeni Journalist Receives Amnesty International Award Amnesty International has granted its 2008 « Special Award for Human Rights Journalism Under Threat » to Yemeni journalist Abdulkarim al-Khaiwani just a few days after he was sentenced to six years in prison on charges of "publishing information liable to undermine army morale".
Latest Press Freedom News from the Region Last week, press freedom violations occurred in Algeria, Morocco, Qatar, Somalia, Syria and Yemen.
Arab Press Network
Weekly Summary Nr 16/08
24 June 2008
This week:
***Newspaper Close to Hezbollah Claims Great Success***
***Offering an Alternative View on the Middle East***
***Five New Papers Get their License in Egypt***
Visit our website at http://www.arabpressnetwork.org/
----------------- CONTENT:------------------
NEWS FROM THE MEDIA SCENE
Five New Papers Get their License in Egypt In Egypt, five privately-owned newspapers received their printing licenses on 8 June. APN spoke to Ehab Elzelaky, the directing manager of Al-Masry Al-Youm, one of Egypt's most well-known independent dailies, and Atef Saadawy, the managing editor of the Al-Ahram Democracy Review, a political quarterly publication launched in 2001, who shared different views about the nature and impact of this event.
Trends in Newsrooms 2008 What skills are needed in the multimedia newsroom? Do you reporters know what the term "mojo" means? How can the readers be integrated into the news cycle? The recently published annual Trends in Newsrooms report answers these questions and many others linked to the transformation taking place in newsrooms around the world. APN spoke to John Burke, the report's editor-in-chief, about this year's trends.
Somali Media Fraternity Asks International Media Community to Help Injured Journalist Somali media practitioners and the Eastern Africa Media Institute is appealing to the international media community to assist in providing medical help to journalist Abdikahim Omar Jumaleh, who was wounded in a shooting by unknown gunmen in Mogadishu on 11 August 2007. His left hand was severely injured and he remains in poor condition nearly one year after the attack.
Arab Science Journalism Awards Reporters covering scientific topics are encouraged to enter the Arab Science Journalism Awards.
SPECIAL FEATURES
Offering an Alternative View on the Middle East Haitham Sabbah runs an acclaimed blog on Palestinian issues. Launched as a counterweight to what Sabbah found to be biased and limited reporting on the Middle East in Western media, his blog today gets quoted by the BBC, Agence France-Presse and Slate Magazine on a regular basis. In an interview with APN, Sabbah speaks about the role of blogs in the Middle East, and his own blogging.
Newspaper Close to Hezbollah Claims Great Success Almost two years after it hit Lebanese newsstands, the Arab language Al-Akhbar daily, a newspaper so closely aligned to Hezbollah that some consider it the party's mouthpiece, has achieved a success beyond all expectation, today boasting a circulation of 10,000. The paper targets mainly women and young people, reporting on issues that strike a chord in their daily lives. Ibrahim El-Amine, Al-Akhbar's chief executive officer, spoke to APN about the big goals he has for his paper.
PRESS FREEDOM
Moroccan Court Bans Publication of Abuse Testimony On 19 June, a Moroccan court ordered Al Jarida Al Oula, an Arabic-language daily launched in May, to stop publishing testimony given by victims of years of repression under late King Hassan II.
Imprisoned Yemeni Journalist Receives Amnesty International Award Amnesty International has granted its 2008 « Special Award for Human Rights Journalism Under Threat » to Yemeni journalist Abdulkarim al-Khaiwani just a few days after he was sentenced to six years in prison on charges of "publishing information liable to undermine army morale".
Latest Press Freedom News from the Region Last week, press freedom violations occurred in Algeria, Morocco, Qatar, Somalia, Syria and Yemen.
Monday, June 23, 2008
Suburban Newspaper Network Discounted Rates
Suburban Newspaper Network is a print classified advertising network that allows advertisers to reach over 14.5 million households served by over 1,000 suburban and community newspapers around North America. It is a great way to reach homeowners, families, and people with higher incomes. The link above connects to a list of participating newspapers/publishing groups.
Here are some current special offers for the Suburban Network:
1. Week of 6/29 is HALF PRICE! For only $669.50 you can run a 25 word classified across the country. Deadline is Wednesday, 6/25 at 5 pm.
2. Want a logo in the ad? For the months of June & July logos can be added for $730 per ad! (The regular rate for a logo is $1330!) **This special applies to both current & new advertisers**
3. Education & Training Special! Buy 6 weeks - get 2 weeks free! For the months of June & July advertisements for online colleges, training schools, financial aid, and school supplies qualify for this “Back to School” special! **new advertisers only**
Contact me directly with questions or to place any ads!
Here are some current special offers for the Suburban Network:
1. Week of 6/29 is HALF PRICE! For only $669.50 you can run a 25 word classified across the country. Deadline is Wednesday, 6/25 at 5 pm.
2. Want a logo in the ad? For the months of June & July logos can be added for $730 per ad! (The regular rate for a logo is $1330!) **This special applies to both current & new advertisers**
3. Education & Training Special! Buy 6 weeks - get 2 weeks free! For the months of June & July advertisements for online colleges, training schools, financial aid, and school supplies qualify for this “Back to School” special! **new advertisers only**
Contact me directly with questions or to place any ads!
Thursday, June 19, 2008
Ad of the Day!
Great place to view current ads that are well-produced, funny, or otherwise memorable. Here's the blurb from www.adweek.com:
"Keeping up with the best commercials and best ads is easy to do with Adweek. We provide you with the "Ad of the Day," in-depth articles on how the best commercials were executed, the latest trends in animation, and much more. You can count on Adweek to deliver the very best commercials and ads currently in rotation with interviews, video streams, and other informational techniques that keep you up-to-date."
"Keeping up with the best commercials and best ads is easy to do with Adweek. We provide you with the "Ad of the Day," in-depth articles on how the best commercials were executed, the latest trends in animation, and much more. You can count on Adweek to deliver the very best commercials and ads currently in rotation with interviews, video streams, and other informational techniques that keep you up-to-date."
Tuesday, June 17, 2008
Need to Save Money on Your Advertising?
Who doesn’t?! For extremely cost-effective advertising, try newspaper networks.
From national classified networks reaching more than 32 million readers each week, to local publishing groups serving the community where you live, newspaper networks will save you time, money, and headaches.
Newspaper networks are the perfect advertising vehicle for any business – they can be large or small, local or nationwide, targeted circulation or total market saturation, in print or online (or both!) – and I can make them work for you, too.
Newspapers have continued to adapt to the changing marketplace by integrating online options. I can even get you into an online only network, placing your banner ads on top Daily Newspaper websites around the country.
Bottom line – Newspapers have found ways to flourish in the changing economy. Let me show you how you can use them to your advantage.
Katie Averill
Toll-Free: 866-612-0034 x115
Direct: 413-206-0715
Email: Katie@AccessToMedia.com
From national classified networks reaching more than 32 million readers each week, to local publishing groups serving the community where you live, newspaper networks will save you time, money, and headaches.
Newspaper networks are the perfect advertising vehicle for any business – they can be large or small, local or nationwide, targeted circulation or total market saturation, in print or online (or both!) – and I can make them work for you, too.
Newspapers have continued to adapt to the changing marketplace by integrating online options. I can even get you into an online only network, placing your banner ads on top Daily Newspaper websites around the country.
Bottom line – Newspapers have found ways to flourish in the changing economy. Let me show you how you can use them to your advantage.
Katie Averill
Toll-Free: 866-612-0034 x115
Direct: 413-206-0715
Email: Katie@AccessToMedia.com
Monday, June 16, 2008
Welcome!
Hello!
I'm hoping to provide a one-stop resource for all your media news, research, and placement needs. As a woman working in the advertising industry, and as a member of the coveted 18-34 age demographic, I have a unique perspective on how advertising influences the world around us.
I look forward to bringing you exciting new advertising opportunities, relevant research information, and a look into the lighter side of the advertising world (because who wants to be serious all the time?).
Please don't hesitate to get in touch with me - I'm always looking for new contacts and marketing ideas!
Katie
I'm hoping to provide a one-stop resource for all your media news, research, and placement needs. As a woman working in the advertising industry, and as a member of the coveted 18-34 age demographic, I have a unique perspective on how advertising influences the world around us.
I look forward to bringing you exciting new advertising opportunities, relevant research information, and a look into the lighter side of the advertising world (because who wants to be serious all the time?).
Please don't hesitate to get in touch with me - I'm always looking for new contacts and marketing ideas!
Katie
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