Cheesecake Anyone?

Now that I have your attention, I wanted to let you know about a unique advertising opportunity! I have a contact that allows me to offer advertising space in The Cheesecake Factory Restaurant menus in all of their 140 locations across 34 states.

These menus are printed twice a year, giving you a full six months of exposure for one price. The menus run from mid-August to mid-February and vice versa (with the exception of 9 locations in the Los Angeles area which are printed mid-June to mid-December). The full page, full color 6-3/8 X 11” ad is priced as low as $5,250 per location and there are multiple location discounts available.

As an added value, there are only 14 advertisers within each 36 page Cheesecake Factory Restaurant menu.

If you are interested and would like to learn more, please don't hesitate to let me know!

The image below is an actual ad from the menu:

The Perfect Time to Advertise? Right Now!

Follow the title link for good information on some basic ways to keep your advertising up and running during tough economic times. We've seen cutbacks across the country in every conceivable business and market, and now is the time to take advantage of the advertising slowdown and stand apart from the crowd.

It's true that media are discounting space and providing good deals to advertisers and agencies. If you can jump on some of these opportunities you'll be ahead of the game.

In my own experience, I can say without a doubt that one of the best things you can do to get a discount is to ask for it! What do you have to lose? The worst someone can say is "no," but at least you've made the effort.


(Article from www.icon-media.com)

Would You Like a Bag of Chips with your Blood?

A new series on HBO is promoting their September launch by selling "synthetic blood nourishment" beverages in vending machines across the US.

Yikes.

More info at http://www.mediabuyerplanner.com/ (or click title above to go right to the story)

Denver Water Having Fun With Advertising Campaign

It seems like the ultimate challenge for an ad man: Create a campaign to convince people not to buy the client's product....

(Click to read more, from www.bizjournals.com)

World's First Ever Truly 100% "Green" Car Ad

Toyota in Colombia promoted the 4WD Prado in Colombia, South America, encouraging readers to keep in touch with nature. Banana plants produce one crop before being recycled. The Leo Burnett team bought banana leaves, most nearly 6.5 feet long, from the biggest banana producers in the country. Each leaf provided material for eight screen printed advertisements for insertion in Colombian magazine Semana. The process had to be completed within five days, before the leaves started to dry out. The banana leaf advertisements went to 25,000 magazine subscribers in Bogota and Medelin. (From http://print.duncans.tv/)

Christmas In July!

Check out our Special Advertising deals starting in July. Click on the picture below for a full-size view. I want to get you started so don't hesitate to get in touch!

Eight Key Trends in Hispanic Print

Hispanic publications continue to grow and generate new revenue for businesses across the country. Access to Media has a great connection with the Latino Print Network and I can get you into this growing market. Call me at 866 612-0034 x115 to discuss how your business can benefit!

This article is written by Kirk Whisler, of the Latino Print Network:

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Overall 2007 represented another year of growth for Hispanic print. Hispanic newspapers are now used by at least 54 percent of Hispanic households on a weekly basis, while approximately 30 percent of these households read more than one title per week. Hispanic publications generated over $1.7 billion in total revenues last year.

More audits than ever.
2007 saw 211 audited Hispanic publications with a combined circulation of over 18 million.

The number of tabloids continues to grow.
81% of all Hispanic newspapers are now tabloids, up from 59% in 2000.

Bilingual newspapers are growing.
In 2000 there were 58 bilingual Hispanic newspapers. Today there are 189, with a combined circulation of 4.2 million.

Hispanic newspapers experience a decline in ad revenues.
We have been analyzing annual trends for Hispanic Print since the late 1970s. From the mid 1980s through to the early 2000s, every year saw double-digit growth in Hispanic Print advertising. 2007 was the first year we have seen a decrease, and that was for Hispanic newspapers. As a solid sign of the continuing growth of Hispanic newspapers, forty percent of all of those currently published have been launched in this decade. At the end of 2007 there were
827 Hispanic newspapers in the U.S .and Puerto Rico, an increase of 92 in the past two years. Circulation is also on the rise, having increased by 800,000 over the same period.

Decline in Spanish-language dailies.
Between 2005 and 2007 nine Spanish-language dailies ceased as dailies, with four folding and five switching to a weekly frequency. While there are still a number of very strong spanish language dailies in the U.S., the demise of some of the weaker of them should not be seen as a negative to Hispanic Print. Instead, we see an evolution away from strong dailies in key markets, and towards many more quality weeklies, since weeklies seem to be a better fit for many people’s media habits.

Magazines are filling many different roles.
Local glossy magazines are probably the most unsung success going on within Hispanic Print. 2007 saw the segment grow by 15 publications as revenues grew from $37 to $42 million. This segment also continues to transition towards English. The quality of these magazines has also improved significantly. Local newsprint magazines, many of them weeklies, held solid and saw three million in growth. Spanish is the strongest in this magazine category. National Hispanic magazines were also very strong with growth of 1.2 million in circulation and $18 million in ad revenues.

Spanish-language yellow pages.
Yellow pages may have arrived in large numbers only recently within the Hispanic market, but they are growing ever more formidable every year. With 149 yellow pages in 2007, we’re likely to see continued solid growth over the next few years.

Employment continues to grow.
Employment in Hispanic Print topped seventeen thousand for the first time, a positive in this era of employment consolidation. Over 4,600 of these employees are editors and writers for the publications – an impressive number in these days of declining editorial staffs. 2008 promises to be a good year for strong Hispanic publications as they fine tune their sales efforts and continue to show improvements in the editorial and graphic quality of their products, and also as they branch out onto the Internet.

SPECIAL: New York #1 Newspaper Network

Hello all!

Starting this week, the New York #1 newspaper network is running a frequent-buyer summer special. If you schedule and run an ad for 4 consecutive weeks, you get $90 OFF the regular weekly rate! This is not limited to new customers, so you can run this special over and over again!

Newspaper networks, as I’ve posted before, are a cost-effective way to advertise in hundreds of newspapers with only one phone call and one payment. NY #1 is one of the best networks I can offer, reaching homes across the state of New York through weekly community newspapers, free weekly papers, and shopper publications. Weekly papers have a longer shelf life than dailies, and many times are used specifically to scan the classified ads!

Here are the basics:

NEW YORK #1
- 7.3 million circulation in free weekly newspapers across the state
- Regular one-time 15 word classified ad cost - $495 per week
- YOUR one-time 15 word classified ad cost - $475 per week
- YOUR four-time 15 word classified ad cost - $405 per week
**Each additional word is $15
- Holiday Deadline: Thursday, July 3rd at noon EASTERN time to run week of 7/13
- Regular Deadline: Friday at noon (9 days prior to week of publication)

Don’t hesitate to let me know if you have questions or would like more information. I am always here to help!

Katie
Katie@AccesstoMedia.com