Dental Marketing: Radio Ads Lead to More New Patients

Well, after having my third root canal procedure last Thursday, I think it's safe to say that at least in my world, dentists are an unfortunate necessity. The fact that I can walk into my dentist's office and everyone asks, "Didn't we just see you last week?" is a sure sign that I see my dentist far more often than anyone should.

With this most recent dental visit fresh in my mind (and mouth), I just came across this press release on PR Leap about radio ads as an effective tool for bringing in new patients to dental offices:

Dentists in rural areas are far more likely than their urban counterparts to run broadcast ads. They often find that radio and TV allow them to reach dental patients in a large geographical area. "We advertise on radio for sedation dentistry and complex dental services. People drive well over one hundred miles, or as far out as they receive the radio’s signal," raved a California dentist.

Dentists don’t always realize how far patients are willing to travel for dental treatment. "I have had a few patients who have travelled 150 miles one way to come to my office," said a suburban orthodontist.

Radio advertising can be a particularly effective form of dental patient marketing. "Talk radio is the only way to go!" advised a South Carolina dentist.

(courtesy of PR Leap)

Laugh It Up, Job-Seekers!

Monster.com feels your pain, unemployed and job-hating people of the world. The remedy? Laughter! (Plus a redesigned website and advertising campaign...)

After researching the needs of job-seekers, Monster found that even with the terrible employment market, everyone still needs a laugh. Not exactly rocket science, but hey, at least they're trying:

The entire campaign features humor, even in print ads aimed at employers running in human-resources magazines — not quite havens for comedy. Lines in the ads include, “Our new Web site is so easy to use it will make the glue stick seem intellectually challenging,” and, “It’s like online dating without that awkward kiss good-night.”

Thanks for skipping the kiss, Monster, because I'd hate to give you cheek.


(Courtesy of The New York Times)