Monster.com feels your pain, unemployed and job-hating people of the world. The remedy? Laughter! (Plus a redesigned website and advertising campaign...)
After researching the needs of job-seekers, Monster found that even with the terrible employment market, everyone still needs a laugh. Not exactly rocket science, but hey, at least they're trying:
The entire campaign features humor, even in print ads aimed at employers running in human-resources magazines — not quite havens for comedy. Lines in the ads include, “Our new Web site is so easy to use it will make the glue stick seem intellectually challenging,” and, “It’s like online dating without that awkward kiss good-night.”
Thanks for skipping the kiss, Monster, because I'd hate to give you cheek.
(Courtesy of The New York Times)
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