Dental Marketing: Radio Ads Lead to More New Patients

Well, after having my third root canal procedure last Thursday, I think it's safe to say that at least in my world, dentists are an unfortunate necessity. The fact that I can walk into my dentist's office and everyone asks, "Didn't we just see you last week?" is a sure sign that I see my dentist far more often than anyone should.

With this most recent dental visit fresh in my mind (and mouth), I just came across this press release on PR Leap about radio ads as an effective tool for bringing in new patients to dental offices:

Dentists in rural areas are far more likely than their urban counterparts to run broadcast ads. They often find that radio and TV allow them to reach dental patients in a large geographical area. "We advertise on radio for sedation dentistry and complex dental services. People drive well over one hundred miles, or as far out as they receive the radio’s signal," raved a California dentist.

Dentists don’t always realize how far patients are willing to travel for dental treatment. "I have had a few patients who have travelled 150 miles one way to come to my office," said a suburban orthodontist.

Radio advertising can be a particularly effective form of dental patient marketing. "Talk radio is the only way to go!" advised a South Carolina dentist.

(courtesy of PR Leap)