Toyota in Colombia promoted the 4WD Prado in Colombia, South America, encouraging readers to keep in touch with nature. Banana plants produce one crop before being recycled. The Leo Burnett team bought banana leaves, most nearly 6.5 feet long, from the biggest banana producers in the country. Each leaf provided material for eight screen printed advertisements for insertion in Colombian magazine Semana. The process had to be completed within five days, before the leaves started to dry out. The banana leaf advertisements went to 25,000 magazine subscribers in Bogota and Medelin. (From http://print.duncans.tv/)
No comments:
Post a Comment