A week late and a buck short, oh well...
Two previews of Oscar advertising:
CNBC - Oscar's Advertising Gold
NY Times - Marketers Soft-Pedal the Oscars This Year
In case you'd like to invest in any of the companies who've advertised during the event, this link has interesting information. The author makes note of the fact that investors will want to pay attention to the advertisements when considering candidates for future investment:
Investopedia - Who's Who In Academy Awards Advertising
And of course, the Gold Standard of advertising recaps - Nielsen Media. Note that Hyundai stole the show with 4.5 minutes of advertising aired (which is a lot for a new advertiser this year). You'll also want to look at the advertising spend comparison for the Best Picture/Best Actor/Best Actress nominated films, with numbers that seem to follow the trend of big budget movies failing to win the big awards:
Nielsen Wire - 2009 Academy Awards Advertising
(Courtesy of CNBC, NY Times, Investopedia, and Nielsen)
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