World Cup News Flash: We're Going to Eat Like Pigs

According to Nielsen, the World Cup triggers increased ad spending and food consumption. In other words, by July 11th we'll all be fatties. Or at least they will be in Indonesia, where this data comes from:

Stephen Mitchell, Managing Director for Consumers at Nielsen Indonesia, a subsidiary of Nielsen Company, a global information and media company, told a press conference that manufacturers will see the event as an opportunity to push more sales.

"Besides, advertisement spending will also see growth during June as World Cup sponsors are geared to air their commercials," said Mitchell.

In Indonesia, he said, Nielsen's data shows that sales of World Cup products categories during the event weeks of June 5 to July 9, 2006 increased 31 percent to reach 67 billion rupiah (about 7.2 million U.S. dollars) compared to the same period of 2005.

Meanwhile, he said, categories like snack, soft drink, peanuts, cigarettes, and energy drink are also expected to enjoy more sales.

"In the period of World Cup 2006, peanuts experienced the highest growth with 72 percent, followed by cigarettes (37 percent), energy drink (35 percent), snack (28 percent) and soft drink (19 percent)," said Mitchell.

WOAH, peanuts - way to be number one!



(Courtesy of People's Daily Online)