As Todd Wasserman of BrandFreak writes:
Iced-tea maker AriZona is experiencing some collateral damage in the immigration debate over a new law in the state of Arizona. Since the law passed, making it a crime for illegal immigrants to be in the state and requires police to check citizens for evidence of legal status, opponents have called for a boycott of the state. On Tuesday, a comic writer named Travis Nichols suggested—jokingly, we think—that consumers should also boycott AriZona iced tea because it's "the drink of fascists." For whatever reason, others took Nichols up on the idea, even though the brand, now owned by Ferolito, Vultaggio & Sons, is based in New York.
"For whatever reason, others took Nichols up on the idea..." I'll tell you why - it's because people are sheep (read: morons) and see only part of the story without looking into context. Sometimes I just want to shake them! Grumble, grumble...
Good thing the chairman and founder of the company addressed concerns immediately, noting AriZona's proud standing as an American company.
(Courtesy of BrandFreak)
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