90% of Teens Disapprove of Advertisers Texting Them

The following information nuggets were taken from a Teen Advertising Study conducted by Fuse Marketing and UMass (whoop whoop, my hometown of Amherst!):

- 75% of teens believe TV advertising is an appropriate way to reach them and/or prefer to be reached this way.

- Print ads receive high approval too - magazines (50%) are second most effective medium in reaching teens

- While 79% of teens surveyed have visited a brand's official website for product information, results indicate they are not interested in interacting with brands on social networks. Only 29% of teen respondents say they have "friended" a brand on their social networks.

- While 90% of teens text, the survey found that 90% of teen respondents disapprove of advertisers texting them with product messages


Obviously social media and cell phone advertising (including texts and apps) are a great way to connect businesses with consumers, we just have to remember that once advertising becomes too invasive it can start to turn teens off.

To view the full survey results, click here (and be prepared to sift through 90 Powerpoint slides).