The highest-priced keyword in the United States last month sold on Google for $99.44 per click, according to the AdGooroo Search Engine Advertising Update: Q309.
And before I tell you what it is, why don't you think about it for a minute and take a guess...
Used Cars? Not even close.
Debt management? Nope.
Auto Insurance? Getting up there, but still not the correct answer.
Give up?
It's Mesothelioma. Yes, really.
The report released Wednesday pegs Mesothelioma as the highest-selling keyword in September. The same word sold on Yahoo in the No. 1 spot for $60.68 per click. The phrase "auto insurance comparison" took top honors on Bing, bringing in $55.20 per click.
Well, that's certainly news to me. I've seen the TV commercials for the class-action lawsuits - "if you or someone you love has been diagnosed with mesothelioma due to negligence, etc..." - but wouldn't have guessed it would pull $100 per click as a keyword. You learn something new every day!
(Courtesy of MediaPost)
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