Anywho, the game ended in a scoreless tie but there were some interesting marketing opportunities that caught my eye, similar to the ones I'd mentioned in a previous post about the Red Sox sponsors...
As we entered the stadium, we were greeted by a number of people in Ocean Spray cranberry grower overalls (you know, like the ones from the TV commercials) handing out samples of various products. Along with that there was a simulated bog of the wonderberries:
Following our close encounter of the cranberry kind, we made a pit stop at the restroom, where we noticed the hand-dryers had been updated:
If you can't read the small print under DO SOMETHING PATRIOTIC, it says "INSTALL PATRIOTS HIGH-SPEED ENERGY-EFFICIENT XELERATOR HAND-DRYERS IN YOUR RESTROOMS." Side Note: Maybe I'm totally missing it, but go to Patriots.com and try to find anything, anything at all, on purchasing Xelerator hand-dryers. I dare you.
And then, of course, American Airlines wanted to get in on the act. And since they are a sponsor of Susan G. Komen for the Cure and it's Breast Cancer Awareness Month, there were signs distributed that were pink on one side and said "GOAL for the cure!" which everyone was supposed to hold up when the Revs scored a goal. (It was a scoreless tie, so there was no opportunity for that to happen, but a solid idea). The other side that faced all of us in the stands reinforced the sponsor's logo:
I guess the moral of the story is that marketing is everywhere, even in the bathroom, so you really can't escape even if you try. I mean, we knew that already, but it's fascinating all the same.
No comments:
Post a Comment