Thursday, December 3, 2009

Goal Celebrations - Coca-Cola Loves Them, Too

Don't know who all follows soccer out there, but after hearing the news yesterday that my beloved Western Mass native Jay Heaps is retiring from the NE Revolution after playing in MLS for 11 seasons (we'll miss you, Jay!), I was in a soccer state of mind.

I have to say, one of my favorite moments in any game is the goal celebration. (Or most loathed, depending on who is doing the scoring.) It's just one of those joyous occasions where it's OK for grown men to act completely ridiculous and leap into each other's arms and celebrate. Love 'em.

Anyway, Coca-Cola has a few different programs they're launching for the World Cup that sound pretty awesome:

Coca-Cola Celebration Award
For the first time ever, Coca-Cola will recognize the tournament's best goal celebration. Fans will be able to vote for the eventual winner online. For every goal scored during the 2010 FIFA World Cup™ and celebrated with a dance, Coca-Cola will make an additional donation to the Company's "Water for Schools" effort that helps provide schools access to safe drinking water. The award will only recognize celebrations conducted within the rules of the game.

World's Longest Celebration
Coca-Cola is inviting football fans to film and upload their own goal celebrations to the Coke website. All clips will be edited into a continuous 'loop' to create a non-stop celebration that will air on the website. Eligible fans will have the chance of winning great FIFA World Cup™ prizes including match tickets.

'Coca-Cola Presents: Celebrating the Goal' Documentary
Coca-Cola is producing a 60-minute documentary which investigates the stories behind the world's most famous goal celebrations and catches up with 2010 FIFA World Cup™ players as they plan their African inspired celebrations for the tournament. The documentary will be broadcast globally in the run-up to the 2010 FIFA World Cup™.


Sweeeeeeet! Consider this my official run to the corner and fake-boxing-with-my-teammates dance of jubilation!







(Courtesy of Coca-Cola and YouTube)

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