We all know the story - Oprah gives out free KFC coupons, people flock to KFC, and then KFC runs out of chicken, prompting chicken-fueled chaos (or non-chicken, in this case)!
Obviously, this woman has the power to influence people. And I'll tell you, nothing gets people moving like the word FREE, especially when it comes from someone as influential as Oprah.
Well, imagine the pandemonium (riots!) when we find out there isn't enough chicken for America to cash in its free coupons. KFC is out of chicken? Really? Uh-oh, that can't be good...
So in a very obvious "save the campaign" PR move, I start seeing various commercial spots this weekend (like the one below):
From a PR standpoint, great crisis management. Reassure the people, let them know you care and appreciate the overwhelming response, while at the same providing a way to cash in on the freebie.
Oprah said, "Let them eat chicken!" And Roger Eaton replied, "Just not in the next few weeks..."
Monday, May 11, 2009
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1 comment:
free greasy chicken is usually a good thing, i just hesitate to stand in line for an hour to save five bucks
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