Mmmmmm, college basketball. If you can smell it in the air, it must be March.
I love March Madness, not only because my UConn Huskies are in the Final Four this year (woohoo!), but because any event that makes it acceptable for Bob Knight to toss a Guitar Hero drum kit at Metallica is OK in my book.
In other NCAA advertising news, TNS Media Intelligence released a report on March Madness advertising trends a few weeks ago. Here are the most interesting tidbits:
Tidbit #1: The post-season NCAA Tournament brings in more national TV ad revenue than the post-season playoffs for professional baseball, professional basketball or college football. Only the National Football League playoffs, which includes the Super Bowl, is more lucrative.
Tidbit #2: Among the major televised sporting championships, only the Super Bowl commands a higher advertising unit rate than the NCAA Men’s Basketball championship game. College hoops has higher unit ad pricing than the major college football bowl games; the NBA championship; and the MLB World Series.
Tidbit #3: March Madness has a core group of TV sponsors that invest heavily in the broadcasts year after year. On average, more than 80% of the tournament’s network TV ad revenue has come from returning advertisers, an above-average retention rate versus other top sporting events.
Read the full report for more insight.
(Courtesy of TNSMediaGroup.com)
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