Jeans Theme: Unbutton Your Beast

I'm sensing a trend here. First it was Quiksilver Deep Blue, making their jeans into creatures from the deep sea.

Now? Trout Troutman literally pops out at you from a pair of Levi's and starts talking.

Levi's 501 is letting you "unbutton your beast" on their website. There are some critics that see this as a campaign "so lacking in nuance, it makes you want to cringe."

To that I say...

If it's generating buzz, it's working! And really, tell me who doesn't appreciate a hilarious penis joke - subtle or not. I think we are all winners here.

In any case, between the actual claw, the dangling toothpick, and the nut-cracking, I'd be a little nervous if I was a dude and THAT was in my pants.