As a member of both Colbert Nation and the Advertising World, imagine my delight when journalist Lucas Conley stopped by the Colbert Report last night to discuss his book "OBD: Obsessive Branding Disorder."
We all know about the pervasive nature of marketing nowadays, and it's nice to see the silliness of it all exposed once in a while. Case in point, the argument over whether the interview is sponsored by Dr. Pepper or Sunkist. At first I was thinking how clever it was to square off over the different brands, allowing them both to get some airtime. After I checked it out, both drinks are actually owned by the same company - Dr. Pepper Snapple Group, Inc. Sneaky, sneaky....
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